---
title: "wiwo: irre inovativ"
date: "2004-04-20T09:06:00+02:00"
url: "https://wirres.net/articles/1057"
category: wirres.net
additional_categories: [wirres.net]
author: felix schwenzel
---

# wiwo: irre inovativ

die werbung für ePaper nimmt skurile formen an. in einer anzeige im tagesspiegel wirbt die [wirtschaftswoche](http://www.wiwo.de/eMAGAZIN) mit dem spruch:

> deutschlands erstes interaktives wirtschaftsmagazin

wow:

> jetzt können sie die wirtschaftswoche immer und überall lesen, wo sie zugang zum internet haben

das ist ja was ganz neues! eine richtige online-zeitschrift!

> mit eMAGAZIN blättern sie wie im heft, können artikel ausschneiden, ablegen und auf die letzten vier ausgaben zugreifen

naja. sie können so tun als ob sie ausschneiden. cut & paste, emailversand per url, all das wurde wegen des innovativen charakters von eMAGAZIN ein wenig erschwert.

> besonders spannend: hinter den seiten von eMAGAZIN eröffnet sich eine ganze neue welt neuer möglichkeiten: [...] beiträge, grafiken und anzeigen werden lebendig. [...] sie erhalten die möglichkeit, jederzeit eine verbindung von der anzeige zum internet-angebot der unternehmen herzustellen.

WOW!!! anzeigen zum klicken. sofort patentieren lassen! diese neue möglichkeit ist der oberhammer!

---

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