If we want open software to win, we need to get off our armchairs and compete.
Organizations who encourage endless discussion about web technologies are, in a very real way, promoting the death of the open web. The same is true for organizations that choose to snark about companies like Facebook and Google rather than understanding that users are actually empowered by their products. We need to meet people where they’re at - something the open web community has been failing at abysmally. We are blindsided by technostalgia and have lost sight of innovation, and in doing so, we erase the agency of our own users.
“They can’t possibly want this,” we say, dismissively, remembering our early web and the way things used to be. Guess what: yes they fucking do.
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The web is no longer a movement: it’s a market. There is no vanguard of super-users who are more qualified to say which products and technologies people should use, just as there should be no vanguard of people more qualified than others to make political decisions. Consumers will speak with their wallets, just as citizens speak with their votes.
If we want products that protect people’s privacy and give people control over their data and identities - and we absolutely should - then we have to make them, ship them, and do it quickly so we can iterate, refine and make something that people really love and want to pay for. This isn’t politics, it’s innovation. The business models that promote surveillance and take control can be subverted: if we decide to compete, we can sneak up and eat their lunch.